by PRC | Oct 26, 2018 | Consumer & Brand
No longer does “patient” mean sick people turning to the local doctor for treatment. Today, they’re consumers with questions, insights, and opinions, and they remain the center of conferences such as the SHSMD Connections conference. In years past, retail industry...
by PRC | Sep 24, 2018 | Consumer & Brand, Patient Experience
“This emergency room is so slow, my broken bone set itself while I waited!” “This surgeon is so terrible, he couldn’t win the board game Operation!” “The front desk here is so rude, they laugh at sick puppies and one-eyed kittens!” Reading comments like these on...
by PRC | Aug 29, 2018 | Consumer & Brand
There’s little to be said for certain in such a rapidly-evolving world, but the internet sticking around is a safe horse to bet on, even in medicine. For many years, consumers relied mostly on recommendations from friends and family for healthcare information. We all...
by PRC | May 17, 2018 | Consumer & Brand
In today’s interconnected and social media world, consumers rely on reviews to help make informed decisions on everything from which brand of shoes to purchase to where to make dinner reservations. It’s not just consumer goods being researched: Healthcare...
