by Isaiah Dominguez | Oct 28, 2019 | CHNA, Consumer & Brand, DEI
Your ability to read and comprehend the intricacies of this blog and most of PRC’s publications may seem like a given. Much of our audience is college-educated, but many of you, especially those working with patients, regularly encounter illiterate adults and may not...
by Isaiah Dominguez | Oct 11, 2019 | Consumer & Brand
How do you collect data that is both representative and accurate, especially when it’s impossible to survey everyone in your community? What is the difference between a survey at a single point in time vs conducting surveys on an ongoing basis? Learn the answer...
by PRC | Oct 9, 2019 | Consumer & Brand
Households across the country are dropping landlines and moving to cell phones. But are people really talking on the phone less? A misperception of many is that people don’t want to do phone surveys from their cell phone and prefer online instead. Many will say that...
by Isaiah Dominguez | Sep 19, 2019 | Consumer & Brand
In early September, a trio of PRC teammates hopped on a plane bound for Nashville, Tennessee to attend the Society for Health Care Strategy & Market Development (SHSMD) Conference. While in attendance, PRC presented a pre-conference workshop, connected with...
by Isaiah Dominguez | Sep 18, 2019 | Consumer & Brand
As with any consumer industry, healthcare consumer attitudes change over time, with the latest trends reminding healthcare leaders that, above all, patients are consumers (and vice-versa). We recognize the need to stay up-to-date with consumer habits and are excited...
by Isaiah Dominguez | Mar 28, 2019 | Consumer & Brand
PRC created the Brand Power Index to specifically examine each hospital in a given market, and where they are in each of these stages. Using proprietary weighting and a calculation of each score compared to what score they should be getting based on location, we...
